The Concept
The Idea of BusyBee sparked when Christian, a family friend of mine, approached me with the idea of becoming a beekeeper after his retirement. After years of working in logistics, nature was calling and the idea of making his own honey quickly led him to purchasing his first bee hive in Virginia.
Now he tries to expand his colony to be able to one day sell his honey digitally.
Now he tries to expand his colony to be able to one day sell his honey digitally.
I was excited by his plan and quickly began creating a first concept for how such an app might look like. I began planning the app's logo, brand label and the first few screens to visualize the idea.
The name "BusyBee" was inspired by Christians enthusiasm to start his journey of becoming a beekeeper and how quickly he set this goal into motion.
The Product
After the first sketches I got a rough idea of what I wanted the brand's image to look like. It should have the clean, professional aspect of Christians former job life, yet have a playful touch to it.
I began creating the labels for the honey itself, which was of course the most important aspect of the process. I decided to go with a simple white label that puts the brand's logo and type of honey in the main focus. A strip of color at the bottom should be a quick indicator about which type of Honey is in the jar. Every color has a corresponding type of honey. For the playful design aspect I decided to add a softened coneycomb pattern to the edges of the label that would be repeated in further designs.
The Application
Christian wanted an app to sell his honey, making it easy for the user to purchase them on the go.
I created 3 screens to visualize the design direction the app would head towards.
I created 3 screens to visualize the design direction the app would head towards.
The Shop
The shop is designed in a way to showcase BusyBee's honey and appeal to the user's sweet tooth.
The user can choose between many different types
of honey such as Acacia, as well as sub-types, which differentiate slightly in taste due to their harvesting origin.
of honey such as Acacia, as well as sub-types, which differentiate slightly in taste due to their harvesting origin.
The intention was to make it easy for the user to
access the shopping cart and get a quick overview of the products inside it.
access the shopping cart and get a quick overview of the products inside it.
The honeycomb pattern from the label is once again visible in the background of the honey display.
The Product Page
This page is focused on the specific honey the user selected, presenting it on a golden platter.
Here, the user gets further information such as filling size, prize and a detailed description of the honey's origin and taste.
If he decides to explore a different aspect of the app he can access the menu from the icon in the top right corner, which opens up horizontally at the top of the page.
The About Pages
Of course the app is not only about purchasing products, but also about informing the customer on how BusyBee's owner creates his honey.
On these pages the user can gain Information about the honey and it's harvesting process, the bees that fly around Virginia and about Christian and his associates.
If the app peaked the users interest, he can easily access the shop page with a button in a similar style to the shopping cart that keeps the app's design continuity.
Don't fly away just yet!
This is not all BusyBee has to offer... We are still in the early conceptual process and working together with Christian to set his dream of selling his own honey into motion.
We also try to expand and create a desktop version of the BusyBee page aswell.
